46 Psychological Marketing Examples for Smarter Marketing

This points to a truth about everyday humor—it’s often little more than a mindset or attitude. It flattens hierarchies, enhances collaboration, heightens bonding and encourages people to take positive risks. Humor lowers stress, builds resilience, reduces hostility, deflects criticism, improves morale, creates engagement and helps management communicate difficult messages. Not only does it best mood and morale, but levity can enhance team performance and even your bottom line.

What name is LOL short for?

LOL, or lol, is an initialism for laughing out loud and a popular element of Internet slang.

This resulted in mass backlash and resistance from their customers. It can also show your product benefits and how they excel compared to another, competing product. When our behavior doesn’t match previous beliefs, we tend to change our views in order for them to match our behavior. So for this Rebecca Atwood product, the description “we think complements the comfort and hominess of a bed you want to curl up in” primes its purchase. Burton has a weather API that delivers product recommendations corresponding to the season.

Hawthorne’s Humorous Tone

It’s strange but true,” says David Nihill, author of Do You Talk Funny. Studies even show that something as simple as adding a lighthearted line at the end of a sales pitch—like, “My final offer is X and I’ll throw in my pet frog”—can increase customers’ willingness to pay nearly 20 percent more. Humor is also the most sure-fire way to communicate ideas to people and have them actually pay attention, says cannabis meme creator Branden Hampton, who co-owns WeedHumor.com and runs @Weedhumor on Twitter and Instagram.

• The good thing about intern jokes is that they suit almost all brands when you catch the right tone.


• Both email copy and subject line reflect the funny tone.


• “All that you do is, you go through your day and you jot down any moment when you laughed, or any moment when you had shared laughter,” Aaker says.


• Humor leads people to think in increasingly creative ways.
• Studies even show that something as simple as adding a lighthearted line at the end of a sales pitch—like, “My final offer is X and I’ll throw in my pet frog”—can increase customers’ willingness to pay nearly 20 percent more.


• This is because laughter is free, and often without side effects.

The results have carried claims of well-being benefits to workers, improved customer experiences and an increase in productivity that organisations can enjoy, as a result. Another way that research indicates that humour helps with the ageing process, is through helping the individual to create and maintain strong social relationship during transitory periods in their lives. One such example is when people are moved into nursing homes or other facilities of care. With this transition certain social interactions with friend and family may be limited forcing the individual to look else where for these social interactions. Humour has been shown to make transitions easier, as humour is shown reduce stress and facilitate socialisation and serves as a social bonding function. Humour may also help the transition in helping the individual to maintain positive feelings towards those who are enforcing the changes in their lives.

How to play with your child

Let us break it to you—newsletters aren’t doomed to be boring. Even though the content you’re trying to promote is something deemed boring, you can still sell it with humorous language. The good thing about intern jokes is that they suit almost all brands when you catch the right tone. Another funny email example is by a pet food company, The Farmer’s Dog.